Investigating the Effect of Marketing Management on Increasing Internal Sales and Global Sales. Case Study (Abrah Tazeen Company) 
Ruhollah Nasiri
Ruhollah Nasiri, Azad University of Qazvin, Iran.
Manuscript received on 21 September 2021 | Revised Manuscript received on 15 October 2021 | Manuscript Accepted on 15 November 2021 | Manuscript published on 30 November 2021 | PP: 36-42 | Volume-1 Issue-2, November 2021 | Retrieval Number: 100.1/ijef.A16500910123 | DOI: 10.54105/ijef.A1650.01021121
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study was to investigate the effect of marketing management on the increase of domestic and international sales. The statistical population consisted of all managers and experts of marketing department of decorative waterway company. Their number was equal to 87 people who were selected as sample size. To collect from the researcher-made questionnaire was used which its validity was confirmed by the experts’ opinions and its reliability was calculated by Cronbach’s alpha method of 0.74. For data analysis, Pearson test and multiple regressions were used. The results showed that the internal marketing dimensions (Employee motivation and satisfaction, customer orientation and development and expansion) and domestic sales and between foreign marketing (culture, political and economic conditions) and foreign sales there is a significant relationship. Also, according to multiple regression analysis, motivation and employee satisfaction in domestic sales and culture in external sales had the highest share in predicting sales growth.
Keywords: Marketing, Market Management, Domestic and Foreign Sales.
Scope of the Article: Economics