Digital Economy and Communication Technologies: Methods and Mechanisms of Promotion Through E-Commerce and E-Marketing
Foued Sabbagh
Mr. Foued Sabbagh, Masters Degree in Economics Sciences Specialty Finance and Development in 2010 from the Faculty of Law and Economics and Political Sciences of Sousse – University of Sousse Tunisia and International Economic Researcher.
Manuscript received on 04 February 2021 | Revised Manuscript received on 13 May 2021 | Manuscript Accepted on 15 May 2021 | Manuscript published on 30 May 2021 | PP: 80-91 | Volume-1 Issue-1, May 2021 | Retrieval Number: 100.1/ijef.F1279045821 | DOI: 10.54105/ijef.F1279.01010521
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of E-marketing and E-commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through E-commerce and E-marketing during the revolution of the digital economy and the technologies of modern and social communication.
Keywords: The Digital Economy; the Communication Technologies; E-marketing; E-Commerce; Methods and Mechanisms. JEL Classification: F19; M15; M31; M51; O39
Scope of the Article: Economics